What message does China’s digital grassroot actions have for the US labor movement?
Duanyi Yang & Tingting Zhang
Aug 10 2025
Published in: Power At Work
“In an era when union density continues to decline and traditional workplace organizing is under siege, the US labor movement is venturing into new territory: social media. To capture public attention and mobilize support, unions are adopting social media strategies used by political campaigns and digital marketing. Campaigns like Fight for $15, OUR Walmart, and #RedforEd demonstrate the power of digital platforms to amplify worker voices. Yet many labor activists are questioning the effectiveness of this new approach. Do digital campaigns translate into tangible gains for workers? And how do they interact with sustained, on-the-ground organizing?”